A modern JAMstack enterprise website with integrated CMS and lead generation engine that drove a 320% increase in organic traffic and 5x more qualified leads.
The Challenge
CodeForge's existing WordPress site loaded in 8.2 seconds, ranked on page 4+ for all target keywords, and generated fewer than 3 leads per month. The site had been hacked twice in the past year due to unpatched plugins, eroding client trust. Content updates required a developer, meaning the marketing team could only publish new content once a month. The site was not mobile-responsive, and Google had flagged multiple Core Web Vitals failures.
- 8.2-second page load time with multiple Core Web Vitals failures affecting SEO rankings
- Ranking on page 4+ for all 30 target keywords with only 1,200 monthly organic visits
- Fewer than 3 leads per month from the website despite $8,000/month in content investment
- Two security breaches in 12 months due to vulnerable WordPress plugins
- Non-responsive design with 62% mobile traffic having a 78% bounce rate
Our Solution
Advenno built a modern JAMstack website using Next.js with static site generation for blazing performance, a headless CMS for easy content management, comprehensive technical and on-page SEO, and an integrated lead generation system with gated content, progressive forms, and CRM integration.
- JAMstack architecture with Next.js SSG achieving perfect 100/100 Lighthouse performance scores
- Headless CMS (Contentful) enabling non-technical content publishing in minutes
- Comprehensive technical SEO overhaul with structured data, sitemap optimization, and Core Web Vitals perfection
- Integrated lead generation with gated resources, progressive profiling forms, and HubSpot CRM sync
- Security hardened with no server-side attack surface — static files served from CDN
Our Approach
SEO & Content Audit
Performed a comprehensive audit of existing content, backlinks, technical SEO issues, and competitor analysis to build a data-driven strategy for search visibility improvement.
Information Architecture & UX
Restructured the site architecture based on keyword research and user journey mapping, designing conversion-optimized page templates for services, case studies, and resource pages.
JAMstack Development
Built the site with Next.js and static site generation, integrating Contentful for content management and implementing automated build triggers for instant content publishing.
Lead Generation System
Designed and implemented the lead capture funnel with strategic CTA placement, gated premium content, progressive profiling forms, and real-time HubSpot CRM synchronization.
Content Strategy Launch
Created an initial content library of 25 SEO-optimized articles, 5 gated whitepapers, and 3 case studies, with a content calendar and editorial workflow for ongoing publishing.
The Results
Within 6 months, organic traffic grew from 1,200 to 5,040 monthly visits — a 320% increase. The site achieved first-page rankings for 18 of 30 target keywords. Lead generation jumped from 3 to 47 qualified leads per month, with the website becoming CodeForge's top revenue channel. Page load time dropped from 8.2 seconds to 0.6 seconds, and the site achieved perfect Lighthouse scores across all categories. Zero security incidents since launch.
Technologies Used
Our website went from embarrassment to our best salesperson. We're generating more qualified leads from organic search than our entire outbound team combined. The ROI is staggering.