A comprehensive SEO campaign that took a law firm from page 5+ to #1 rankings for 45 target keywords, generating $3.2M in attributed new business within 12 months.
The Challenge
RankRise Legal Partners had a website with critical technical SEO issues: duplicate content across 200+ pages, no schema markup, page speeds over 7 seconds, and a mobile experience that Google had penalized with poor Core Web Vitals scores. Their domain authority of 18 was dwarfed by competitors averaging 45+. No content strategy existed — the blog hadn't been updated in 14 months. Local SEO was neglected, with an incomplete Google Business Profile and inconsistent NAP (name, address, phone) citations across 40+ directories.
- Ranking on page 5+ for all 45 target keywords with only 800 monthly organic visits
- Domain authority of 18 vs. competitor average of 45+ in the legal services space
- Critical technical SEO issues including duplicate content, no schema, and 7+ second load times
- Blog dormant for 14 months with no content strategy or keyword targeting
- Inconsistent NAP citations across 40+ directories damaging local SEO authority
Our Solution
Advenno executed a 12-month SEO campaign with four pillars: technical SEO remediation to fix the foundation, a content strategy producing expert legal content targeting high-intent keywords, local SEO optimization for map pack dominance, and an authority-building link acquisition program targeting legal publications and industry directories.
- Complete technical SEO overhaul fixing 847 issues including duplicate content, schema, and Core Web Vitals
- Content strategy producing 4 expert articles per week targeting high-intent legal keywords
- Local SEO optimization with Google Business Profile enhancement and NAP consistency across 120 directories
- Authority-building program acquiring 180+ high-quality backlinks from legal publications and news outlets
- Conversion rate optimization of service pages with trust signals, case results, and clear CTAs
Our Approach
Technical SEO Audit & Fixes
Conducted a comprehensive crawl identifying 847 technical issues, prioritized fixes by impact, and implemented them over 6 weeks including site architecture restructuring, canonical tags, schema markup, and performance optimization.
Keyword Strategy & Content Planning
Researched and mapped 200+ keywords by search intent and volume, created a content calendar with topic clusters around each practice area, and established editorial guidelines for legal content accuracy.
Content Production & Optimization
Produced 180+ expert articles reviewed by attorneys, 12 comprehensive practice area pillar pages, and 8 downloadable legal guides, all optimized for target keywords and user intent.
Local SEO & Citations
Optimized the Google Business Profile with complete information, photos, and review management, then corrected NAP information across 120 legal and business directories.
Link Building & Authority Growth
Executed a white-hat link building campaign through legal publication contributions, HARO responses, case study features, and strategic partnerships, acquiring 180+ editorial backlinks.
The Results
Within 12 months, RankRise achieved #1 rankings for 45 target keywords and first-page rankings for 120+ keywords. Organic traffic grew from 800 to 14,200 monthly visits — a 1,675% increase. Domain authority climbed from 18 to 52. The firm attributed $3.2M in new business directly to organic search leads, with a cost per lead 85% lower than their previous paid advertising. The Google Business Profile appeared in the local 3-pack for 92% of relevant local searches.
Technologies Used
We spent years paying for expensive ads while our competitors dominated Google organically. Advenno's SEO work has given us a sustainable competitive advantage — we're now the first name potential clients see when they need a lawyer.