A unified event management SaaS with integrated ticketing, hybrid streaming, real-time engagement tools, and sponsor dashboards — tripling attendee engagement and processing $4.2M in ticket sales across 120+ annual events.
The Challenge
LiveWire Events had earned a reputation for producing exceptional in-person events, but their technology infrastructure was actively undermining their growth. The company managed 120+ events per year ranging from intimate corporate workshops to multi-day music festivals, and each event required their 45-person team to manually coordinate across six disconnected platforms. Ticketing data lived in Eventbrite, email campaigns ran through Mailchimp, virtual streaming used Zoom with frequent reliability issues, check-in relied on a standalone app, post-event surveys used Typeform, and sponsor reporting was assembled manually in Google Sheets. This fragmentation created three critical problems. First, the team had no unified attendee profile — they could not tell if a ticket buyer had opened pre-event emails, attended sessions, or engaged with sponsors. Second, post-event reports took 2-3 weeks to compile as staff manually merged data from six sources, meaning sponsors received ROI data long after their internal reporting deadlines. Third, hybrid events were unreliable: Zoom-based streaming failed at 1 in 4 virtual events due to capacity limits and integration issues, damaging LiveWire's reputation with clients who had paid premium prices for virtual components. With $1.8 million in annual sponsorship revenue dependent on demonstrating measurable ROI, and competitors beginning to offer integrated platforms, LiveWire's leadership recognized the urgency of consolidating their technology stack.
- Six disconnected platforms for ticketing, email, streaming, check-in, surveys, and sponsor reporting with no data integration
- Post-event reports took 2-3 weeks to compile manually, causing sponsors to miss their internal reporting deadlines
- Virtual event streaming failed at 1 in 4 events due to Zoom capacity limits and integration issues
- No unified attendee profile — impossible to track the complete journey across touchpoints
- $1.8M in annual sponsorship revenue at risk as sponsors demanded real-time ROI data LiveWire could not provide
- 45-person team spent an estimated 30% of work hours on manual data coordination between platforms
Our Solution
EventPulse was engineered as a single platform that replaces LiveWire's entire fragmented tool stack. The ticketing module supports dynamic pricing, early-bird tiers, group discounts, and promo codes with real-time inventory management across multiple ticket types. The hybrid event engine uses AWS MediaLive and Mux Video to deliver adaptive bitrate streaming that auto-scales to handle up to 50,000 concurrent virtual attendees with 99.8% reliability. During events, attendees engage through integrated polls, live Q&A with upvoting, networking matchmaking, gamified session check-ins, and a social feed. Every interaction — from ticket purchase to session attendance to sponsor booth visits — feeds into a unified attendee profile that powers real-time analytics and personalized post-event communication. The sponsor portal provides live dashboards showing booth traffic, content impressions, lead capture counts, and engagement rates, with automated PDF reports generated within hours of event close. The platform also includes a comprehensive event builder with drag-and-drop agenda creation, speaker management, venue mapping, and automated email workflows triggered by attendee behavior.
- White-label ticketing with dynamic pricing, tiered access, and real-time inventory management
- Hybrid event engine supporting 50,000+ concurrent virtual attendees with 99.8% streaming reliability
- Real-time engagement suite: live polls, Q&A with upvoting, networking matchmaking, and gamification
- Unified attendee profile tracking every interaction across in-person and virtual touchpoints
- Sponsor ROI portal with live dashboards and automated post-event PDF report generation
- Drag-and-drop event builder with agenda, speaker, venue, and email workflow management
- Comprehensive analytics dashboard with real-time attendee engagement scoring and heatmaps
Our Approach
Event Lifecycle Mapping
We observed LiveWire's team across 4 events of varying sizes — a 500-person corporate conference, a 2,000-person tech summit, a 5,000-person hybrid trade show, and a 12,000-person music festival. We documented 84 distinct workflow steps and identified that 37 involved manual data transfer between platforms.
Platform Architecture & Streaming Infrastructure
Designed a monorepo Next.js application with a Node.js API layer, PostgreSQL for transactional data, Redis for real-time features, and Elasticsearch for fast attendee search and analytics. The streaming infrastructure uses AWS MediaLive with Mux Video for adaptive playback, tested to handle 50,000 concurrent viewers with sub-3-second latency.
Engagement Feature Development
Built the real-time engagement suite using WebSockets and Socket.io for instant polls, Q&A, and social feed updates. The gamification engine awards points for session attendance, booth visits, poll participation, and networking connections, with a real-time leaderboard that drives organic engagement.
Pilot at Three Events
Launched EventPulse at three consecutive events over 6 weeks: a 600-person corporate conference, a 3,000-person hybrid summit, and a 1,500-person virtual-only event. Each pilot tested different feature combinations and scale requirements, with real-time feedback informing 22 feature refinements.
Full Platform Migration
Migrated LiveWire's entire event operation to EventPulse over 4 weeks, including importing 180,000 historical attendee records, configuring 12 sponsor portal accounts, and training all 45 team members through role-specific workshop sessions.
The Results
EventPulse transformed LiveWire's event operations and attendee experience from its very first full-scale deployment. Attendee engagement scores — measured as the percentage of attendees who interacted with at least three platform features per event — tripled from 22% to 67%, driven by the gamification engine, live polls, and networking tools. The platform processed $4.2 million in ticket sales during its first year with zero payment failures. Streaming reliability jumped from 75% to 99.8%, eliminating the virtual event failures that had damaged LiveWire's reputation. Post-event sponsor reports that previously took 2-3 weeks to compile were now auto-generated within 4 hours of event close — a capability that directly contributed to a 41% increase in sponsor retention year-over-year. LiveWire's team reported saving approximately 30% of their weekly hours by eliminating manual data coordination, allowing them to take on 18 additional events in the first year without hiring new staff.
Return on Investment
Technologies Used
Integrations
EventPulse didn't just replace our tools — it fundamentally changed how we think about events. For the first time, we can see every attendee's complete journey in real time. Our sponsors are thrilled with the instant ROI data, and our team can focus on creating amazing experiences instead of wrestling with spreadsheets.
Summary
Advenno developed EventPulse, a unified event management SaaS for LiveWire Events, a company producing 120+ annual events ranging from 500-person corporate conferences to 15,000-seat festivals. The platform consolidates ticketing, hybrid streaming, real-time engagement, and sponsor analytics into a single system. Attendee engagement tripled from 22% to 67%. Streaming reliability reached 99.8%, up from 75%. The platform processed $4.2M in first-year ticket sales. Sponsor retention increased 41% thanks to automated ROI reports generated in 4 hours versus 2-3 weeks.
Key Takeaways
- Attendee engagement tripled from 22% to 67% through gamification, live polling, and networking matchmaking
- Streaming reliability improved from 75% to 99.8%, eliminating virtual event failures
- Platform processed $4.2M in ticket sales in year one with zero payment processing failures
- Automated sponsor ROI reports cut generation time from 2-3 weeks to 4 hours, increasing sponsor retention by 41%
- Team efficiency gains allowed LiveWire to produce 18 additional events without hiring new staff
Frequently Asked Questions
Key Terms
- Hybrid Event
- An event format that combines in-person and virtual attendance options, allowing remote participants to view sessions, interact with speakers, visit virtual sponsor booths, and network alongside on-site attendees.
- Attendee Engagement Score
- A composite metric measuring the breadth and depth of an attendee's interaction with event features — session attendance, poll participation, Q&A activity, sponsor booth visits, and networking.
- Dynamic Pricing
- A ticket pricing strategy that automatically adjusts prices based on demand, time until event, remaining inventory, and other market signals to maximize revenue.
Facts & Statistics
Sources & Citations
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